Privacy Policy

Last updated: 29th August 2023

This Privacy Policy describes the policies of the trader Michal Lipták, Zábřežská 69/41, 787 01 Šumperk, Czech Republic, email: on the collection, use, and disclosure of your information that we collect when you use our website. By visiting, including sub-domains, you are accepting and consenting to the practices described in this Privacy Policy.

Personal data we may collect about you

We may collect and process the following personal information about you:

Identity and Contact Data: includes first name, last name, username, billing address, delivery address, email address, telephone number, company name, website.

Financial and Transaction Data: includes bank account, VAT number, payment card details, details about payments to and from you, and other details of products you have purchased from us.

Technical Data: includes internet protocol (IP) address, your login data, browser type, and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Website or the Services.

How is personal data collected

We collect information from and about you using different methods including:

Direct Interaction with the Website: includes filling in forms or corresponding with us, creating an account, and placing an order on our website.

Automated Technologies or Interactions: as you interact with our webite, we automatically collect Technical Information about your device, browsing actions, patterns, Location Data and Usage Data. We collect this personal data by using cookies, server logs, and similar technologies about your device, and your use of our website. Please see the Cookie section below for further details. 

Personal data we receive from other sources

We may receive the following personal data about you from third parties:

Technical Data: from analytics providers and search information providers such as Google.

Contact, Transaction, and Financial Data: from providers of technical, payment, and delivery services such as Braintree.

How we use your information

We will use the information that we collect about you for the following purposes:

  • Creating user account
  • Manage customer orders
  • Processing payments
  • Customer support
  • Anonymized internal analyses

If we want to use your information for any other purpose, we will ask you for consent and will use your information only on receiving your consent and then, only for the purpose(s) for which grant consent unless we are required to do otherwise by law.

Sharing your information

We will not transfer your personal information to any third party without receiving your consent, except in limited circumstances as listed below:

  • Analytics
  • Payment recovery services

We require such third party’s to use the personal information we transfer to them only for the purpose for which it was transferred and not to retain it for longer than is required for fulfilling the said purpose.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Embedded content from other websites

Articles on this website may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Retention of information

We retain personal data for as long as reasonably necessary to fulfill the purposes for which it was provided or collected, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. Anonymous information and aggregate information, neither of which identifies you (directly or indirectly), may be stored indefinitely.

Your rights

You have the right under Data Protection Law, free of charge, to access and rectify or erase your personal data or receive a copy of your personal data, restrict or object to the active processing of your data, ask us to share (port) your personal information to another entity, withdraw any consent you provided to us to process your data. If you wish to exercise any of the above rights, please contact us as set out at the end of this Privacy Policy. Do note that if you do not allow us to collect or process the required personal information or withdraw the consent to process the same for the required purposes, you may not be able to access or use the services for which your information was sought.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.


To learn more about how we use these and your choices in relation to these tracking technologies, please refer to our Cookie Policy.


The security of your information is important to us and we will use reasonable security measures to prevent the loss, misuse, or unauthorized alteration of your information under our control. However, given the inherent risks, we cannot guarantee absolute security, and consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.

Contact Us

If you have any questions, don’t hesitate to contact us as follows:

By post: Michal Lipták, Zábřežská 69/41, 787 01 Šumperk, Czech Republic

By email: